Ted Baker Launches Ocean-Inspired Fragrance for 2026

Ted Baker has expanded its Floralicious fragrance collection with the launch of Isla, a fresh new scent inspired by the calming power of the ocean.

Designed to evoke the feeling of a peaceful day by the sea, Isla combines marine-inspired notes with bright citrus, soft florals and warm woody accords to create a fragrance that is both uplifting and relaxing. Top notes of aquatic accords, citrus and bamboo give way to a heart of lotus, sea spray and white florals, while amber and creamy woods provide a comforting finish.

The fragrance has been developed using ScentTrek technology, incorporating marine-inspired fragrance molecules that recreate the fresh scent of sea air. Drawing inspiration from the "Blue Mind" concept – the idea that being near water promotes calm and wellbeing – Isla is designed to offer a moment of tranquillity in everyday life.

The striking blue bottle reflects one of 2026's key colour trends and reinforces the fragrance's ocean-inspired story. Vegan-friendly and cruelty-free, the range also features fully recyclable packaging, supporting more sustainable beauty choices.

Available from 26 April 2026, Ted Baker Floralicious Isla will be priced at £25 for 50ml and £34 for 100ml, making it an ideal gift for brides, bridesmaids or anyone looking for a fresh new signature scent.