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The Diamond Store celebrates '70 Years of Love'
Looking for something to do in November in London? The Diamond Store is inviting visitors to step inside a diamond at its first-ever London pop-up, taking place at The Stables, Covent Garden, from 6th to 8th November 2026. Free to enter, the “70 Years of Love” experience celebrates the brand’s family heritage in Hatton Garden through jewellery, customer stories and interactive experiences.
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The centrepiece is a walk-inside-a-diamond installation, where guests can enter a space inspired by the reflections and sparkle of a diamond. Designed as the main moment of the pop-up, it offers a setting to explore and capture on camera.
Over a free barista coffee, visitors can discover a customer love-story gallery celebrating the relationships and milestones behind treasured jewellery, then head to the jewellery bar to try on items from The Diamond Store's collections.
A live poet will create personalised love poems for guests to take home, while a prize-filled claw machine and a daily giveaway offering the chance to win £1,000 worth of jewellery will add to the experience. No one leaves empty handed with limited edition merch, prizes and more.
Across the weekend, two panel talks, one on Saturday and one on Sunday, will explore love, relationships and the moments people celebrate through jewellery. The line-up and timings will be announced shortly, with tickets available separately for £10.
The family-run British fine jewellery brand offers everyday pieces, engagement rings and milestone gifts, with both mined and lab-grown diamond collections. The pop-up brings its digital-first world into the heart of Covent Garden, giving visitors the opportunity to discover its jewellery in person.
Free entry tickets are available now, with limited capacity: https://www.tickettailor.com/events/thediamondstore/2456782
PLAN YOUR VISIT
What: The Diamond Store 70 Years of Love pop-up
Where: The Stables, Covent Garden, Unit X, 40 Earlham St, London, WC2H 9LH
When: 6–8 November 2026
Friday: 12pm–7pm
Saturday: 10am–6pm
Sunday: 10am–5pm
Tickets: Free general entry; advance booking recommended. Panel tickets £10, booked separately.
